iBricks - userbx.ie

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Client

iBricks

Timeline

4 Weeks

Industry

Construction Technology

Project Type

Responsive Web Design (UI/UX) — Marketing Website

Pages Designed

~40 (across all breakpoints)

Year

2025–2026

Designing the Digital Front Door for India's Construction Contractors

iBricks is a SaaS platform built for India’s construction contractors, bringing AI-assisted tendering, multi-state project tracking, workforce management, and billing & estimation tools together under one roof. The platform already serves over 1,000 contractors, helping them win more tenders with AI, manage multi-state projects remotely, and keep billing and estimation accurate without manual calculation.

Key Business Objectives
⏵ Reposition iBricks from a single-purpose billing and estimation app into a full “operating system” for contractors.
⏵ Communicate the lifetime-access, no-subscription pricing model clearly to a value-conscious trade audience.
⏵ Serve both solo contractors and growing firms coordinating teams across multiple states.
⏵ Establish one consistent, scalable visual system that a development team could implement page by page.

The Context

Business Challenges

Communicating a major repositioning — from billing tool to AI operating system — without confusing existing users

Differentiating an unusual pricing model (lifetime access, zero subscription) in a market trained to expect recurring SaaS billing.

Designing for a primarily mobile-first contractor audience while still serving desktop-based decision-makers and office staff.

Supporting a large page surface area — around 40 pages — without the visual system fragmenting page to page

Design Challenges

Producing a fully responsive design system across desktop, tablet, and mobile for every page, not just the homepage.

Keeping components and visual language consistent across ~40 page designs to keep the eventual build efficient.

Retouching and standardising a large volume of photography and UI imagery to one consistent visual quality bar.

Preparing handoff-ready files for a separate development team, since the build itself sat outside this engagement

Solution & Design Approach

Design Philosophy

The visual direction needed to sit between two worlds: the grounded, practical trust of construction, and the confident, modern credibility of an AI product. The result leans on a deep charcoal-navy base for structure and trust, with a warm brick-orange accent — a deliberate nod to the iBricks name — reserved for calls to action and feature highlights, so the design reads as premium and decisive rather than generic SaaS.

Design Process & Tools

The entire engagement was delivered natively in Figma, with no code written as part of this scope. A component-driven design system with shared libraries, used consistently across every page. Figma Auto Layout used throughout so components adapt cleanly across breakpoints rather than being redrawn for each device. Interactive prototypes built for internal stakeholder review and sign-off ahead of handoff.

Key UX Decisions

Mobile-first layouts throughout, reflecting how site-based contractors actually access the platform. Modular “Explore Feature” blocks for each capability — workforce tracking, AI tendering, multi-site management — so the homepage stays scannable while each feature still gets a full page. A dedicated Support page combining self-serve FAQs with direct WhatsApp and email contact, matching how Indian B2B audiences expect to reach a vendor.

Let’s build something better

Have an idea or a business challenge to solve? Let’s explore how the right digital solution can help you move forward.

Tell us what you’re working on

UserBX is a digital-first design and development studio focused on building meaningful user experiences. We combine design thinking, technology, and strategy to help brands grow across web, mobile, and digital platforms.

Email: support@userbx.ie

Phone: +353 89 489 66 42

Location: Ireland | Remote Worldwide

Services

UI/UX Design
Web Development
Branding & Visual Identity
Motion & Interaction Design
Product Design
Creative Consulting

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