Client
iBricks
Timeline
8 Weeks
Industry
Agriculture
Services
UX · Design · Dev · SEO
Helping Green Leaf Farms
increase online enquiries
by 240%
Destiny Consulting Group partners with purpose-driven, mission-inspired, and community-led organizations to help them better understand themselves, strengthen their operations, and amplify their impact. The company specializes in organizational and operational evaluations, branding and marketing development, and the integration of innovative technologies that support growth and community engagement.
The Context
Problem
Destiny Consulting Group partners with purpose-driven, mission-inspired, and community-led organizations to help them better understand themselves, strengthen their operations, and 
The challenge
Destiny Consulting Group partners with purpose-driven, mission-inspired, and community-led organizations to help them better understand themselves, strengthen their operations, and 
Our goal
Design and build a modern, mobile-first website that builds trust, simplifies navigation, clearly communicates GreenLeaf's product range, and turns visitors into qualified leads — all within an 8-week timeline.
Strategy & process
Research
User interviews, heuristic audit, competitor benchmarking User interviews, heuristic audit, competitor benchmarking
Architecture
Sitemap redesign, user flow mapping, mobile-first structureUser interviews, heuristic audit, competitor benchmarking
Wireframes
Lo-fi layouts tested across 3 navigation approachesUser interviews, heuristic audit, competitor benchmarking
UI Design
Brand-aligned design system, component library, hi-User interviews, heuristic audit, competitor benchmarking screens
Development
Performance-first build, SEO setup, CMS, and QA User interviews, heuristic audit, competitor benchmarking
Outcome
Simplified navigation
Reduced top-level menu items from 11 to 5, making it easier for users to find what they need.
Simplified navigation
Reduced top-level menu items from 11 to 5, making it easier for users to find what they need.
Simplified navigation
Reduced top-level menu items from 11 to 5, making it easier for users to find what they need.

Ready to transform your digital presence?

Whether you're a startup, local business, or growing company — we build websites that generate real, measurable results.
Let’s Build Together
UserBX is a digital-first design and development studio focused on building meaningful user experiences. We combine design thinking, technology, and strategy to help brands grow across web, mobile, and digital platforms.
Email: support@userbx.ie
Phone: +353 89 489 66 42
Location: Ireland | Remote Worldwide
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