Business Challenges
Communicating a major repositioning — from billing tool to AI operating system — without confusing existing users
Differentiating an unusual pricing model (lifetime access, zero subscription) in a market trained to expect recurring SaaS billing.
Designing for a primarily mobile-first contractor audience while still serving desktop-based decision-makers and office staff.
Supporting a large page surface area — around 40 pages — without the visual system fragmenting page to page
Design Challenges
Producing a fully responsive design system across desktop, tablet, and mobile for every page, not just the homepage.
Keeping components and visual language consistent across ~40 page designs to keep the eventual build efficient.
Retouching and standardising a large volume of photography and UI imagery to one consistent visual quality bar.
Preparing handoff-ready files for a separate development team, since the build itself sat outside this engagement
